¿ Why do we "Blame the goats" ? The Story Behind Our Most Iconic Merch 🐐☕
Why are goats responsible for coffee?
Behind this phrase stands one of the most famous legends in coffee history. According to an old Ethiopian story, a goat herder named Kaldi noticed one evening that his goats were acting strangely energetic. Instead of resting after a long day, they were running around, jumping, and almost “dancing” near a bush covered in bright red cherries. Curious, Kaldi tried the cherries himself - and suddenly felt the same burst of energy and alertness. He later brought the fruit to a nearby monastery, where the monks initially didn’t trust him and supposedly threw the cherries into the fire. But then something unexpected happened. A beautiful aroma started filling the room. The monks pulled the roasted beans from the embers, poured hot water over them… and according to legend, the very first cup of coffee was born.
How our “It’s all the goats’ fault” merch was born?
At first, it was just an internal joke. One of those phrases that somehow starts living its own life among coffee people.But the more we used it, the more we realized it perfectly captures the spirit of specialty coffee:
- a little obsessive
- a little chaotic
- full of energy
- and filled with people who take coffee seriously… but not themselves
So eventually, the merch was born. Part legend. Part humor. And a whole lot of love for coffee.
Comments (0)
There are no comments for this article. Be the first one to leave a message!