Guided by Guadalupe Reyes, a farmer and community leader, the project strives to address market access issues and enhance farmers' income. They regularly transport 12-15 tons of cherries from the region every two days, supporting the local farmers and bolstering coffee production.
The primary objective of this initiative is to collaborate with smallholder farmers who lack market access, ultimately improving their income and overall livelihoods. By managing various aspects of coffee production and trade, the project aims to establish a more sustainable and profitable model for all participants involved.